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EOI – Branding Services

Housing Development Finance Corporation (HDFC) PLC, established in January 2004, is the only specialized housing finance institution in the Maldives. HDFC is a privatized company with International Shareholders represented by International Finance Corporation (IFC of World Bank Group), Asian Development Bank and HDFC Investments Ltd. of India, jointly holding 51% of shares.

Over the years HDFC has developed and launched several products since its privatization and has built the housing portfolio of over MVR 1.6 billion, both covering Conventional Home Loans and Islamic facilities for home construction, home purchases and home renovation.

HDFC seeks competent individuals/firms with necessary technical capacity to register interest by submitting Expression of Interest for the provision of “Branding Services” as per the scope below.


The scope of work may include, but is not limited to, the following:

  • Brand Strategy Development:
    • Brand positioning and guideline
  • Brand Identity Development (based on current logo):
    • Typography selection
    • Visual language recommendations
    • Design of print materials including corporate T-shirts, Business cards, Email Signatures, and Letterhead
    • Logo reveal video with audio (for intro or outro)

Submission and Instructions

The following documents should be submitted along with the proposals:

  1. Proposal with quotation
  2. Design portfolio or profile / Curriculum Vitae of individual
  3. Registration Certificate / ID card of individual
  4. Reference letters or other supporting documents

Applicants may obtain further information from the following contact:

Assistant Manager, Business Development & Marketing3000136

Duration of Contract

The duration will be for a period of 1 month (30 days)

Evaluation Criteria

– No of years in the industry / service
– No of successful relevant projects completed

*Best proposal will not be determined based on the price submitted.

Terms and Conditions

HDFC reserves the right to reject any or all proposals or to accept any proposal that it may consider to be in the best interest of the company.

HDFC shall not be held liable for any errors or omissions in any part of this EOI. The information contained in the EOI is supplied solely as a guideline. The information is not guaranteed or warranted to be accurate by the HDFC, nor is it necessarily comprehensive or exhaustive. HDFC assumes no responsibility or liability for the adequacy, accuracy or completeness of any information provided in this EOI.

Conflict of Interest

The selected party shall hold matters including its contents or materials obtained in the course of services to HDFC as strictly confidential and shall not disclose the same to anyone without prior written consent, unless obliged by law, in which case, the party must inform of such disclosure in a timely manner.

The party shall avoid all matters that could raise a potential conflict of interest, and advice the Institute beforehand on any potential or apparent conflict of interest.

Invitation and Deadline for Submission of Expressions of Interest (EOI) & Quotation

Interested individuals/firms are requested to express interest by submitting proposals no later than 17 April, 2024 1430hrs to the following address. HDFC will only respond to the selected firm/individual.

Housing Development Finance Corporation Plc.,

3rd Floor, H. Mialani, Sosun Magu, Male, Republic of Maldives.

Tel +960 3334666, Email: